The video explains how to search for records in Zoho CRM where the name or field being searched for has special characters in it. The speaker demonstrates an example of a contact named "Elongated Muskrat" and shows how attempting to search for this name using the default search criteria results in an error. They then explain that the solution is to use the Zoho CRM API's search criteria with the curl command, which allows for encoding of special characters in the search query. The speaker also mentions the use of the "zoho.encryption.urlencode" function to properly format the search criteria and the use of the API's endpoint to make the search request, along with the use of a connection created in the settings using OAuth.
Being able to find records in a database with special characters will help you clean up your data by streamlining the process of locating and organizing the data. This will allow you to quickly and easily identify incorrect data entry, typos, and other issues that could lead to inaccurate or incomplete records. Additionally, using special characters in searches can help you find specific pieces of data that could have easily been overlooked if you had only been using plain text. In this way, finding records in a database with special characters can be a great way to organize and cleanup your data.
Businesses with clean data in their CRM will outperform businesses that don't because they are able to make more informed decisions. Data that is up-to-date and accurate will help businesses make better decisions about investments, marketing campaigns, operations and customer service. Additionally, clean data can lead to better customer relationships, as businesses will be able to better understand their customers' needs and preferences. Finally, businesses with clean data in their CRM will be able to make more efficient use of their resources, resulting in higher profitability.