Andrew at Aether Automation is discussing an issue with Zoho Deluge webhooks and the formatting of JSON data. The default behavior of Zoho Deluge is to encode API calls as application/x-www-form-urlencoded, which may cause problems with some endpoints. The speaker provides a solution by converting the data to a string before sending it, which results in the data being sent as proper JSON format.
Using Zoho Deluge and API calls, you can easily integrate your Zoho CRM into other cloud based softwares. This allows you to scale your business by automating processes and making it easier to manage data across multiple applications. For example, you can use API calls to have customer information automatically transferred from your Zoho CRM to an application like MailChimp, eliminating the need to manually enter data. Furthermore, you can use Zoho Deluge to automate the synchronization of data between Zoho CRM and other applications, ensuring that data is always up to date. With Zoho Deluge, you can easily manage and integrate your Zoho CRM data, saving time and helping you scale your business.
Integrating your business systems is essential for any business that wants to grow. By integrating your systems, you can ensure that all of your customer data and processes are tracked, monitored, and managed in one place. This makes it easier to access data from multiple sources and to automate processes. Additionally, integrating your systems allows you to make informed decisions based on comprehensive data and insights. This enables you to quickly identify opportunities and improve efficiency, helping you scale your business and achieve your growth goals.